Archive for August, 2014


Using Content Campaigns to Boost Your Marketing by Ian Brodie

It gives all of us at React Accountancy great pleasure that Ian Brodie has agreed to be our guest blogger.

Ian specialises in helping consultants, coaches and other professionals to attract and win more clients. He was recently named one of the Top 50 Global Thought leaders in Marketing and Sales by Top Sales World Magazine and one of the Top 25 Global Influencers in Sales and Sales Management by Openview Labs.

He’s the author of the Amazon #1 bestseller Email Persuasion, which teaches business owners and professionals how to build authority and generate more sales through email marketing.

You can get a free copy of his report “5 Simple Tweaks That Will Get You More Clients” here: www.ianbrodie.com/5tweaks

Here’s what he has to say about using content campaigns to boost your marketing:

Recently I was a guest speaker at “Event Camp 2014″ in Abu Dhabi. The focus of the conference was on “hybrid events” – a new breed of conference where many speakers and delegates attend remotely.

True to the spirit of the event, I did my session from the comfort of my own home in Cheshire.

My slot was on “Content Campaigns” – using targeted marketing campaigns (in particular, using email marketing) to boost the effectiveness of events (attendance, engagement at sessions and post-event “buzz”).

Although the focus was on marketing events, the concept of content campaigns is equally applicable to marketing webinars, products or services generally.

You can watch a recording of the session here: